Shuffle master recently got preliminary approval for manufacturing interactive gaming systems. The supplier of gaming equipment has also been approved for providing these systems. If the preliminary approval given to Shuffle Master gets licensed byNevada’s Gaming Commission sometime later this month, it will be the third company to get its online gaming license in the state ofNevada. The other two companies include International Gaming Technology and Bally Technologies, who are both makers of slot machines.
Opinions from Shuffle Master
The Chief Strategy Officer from Shuffle Master, Louis Castle informed to control board that they were considering giving companies that were now licensed to operate online poker in Nevadaan online poker product.
As of now Shuffle Master offers table game products that are unconventional like Caribbean Stud Poker, Ultimate Texas Hold’em and Three Card Poker. These games are offered to markets where internet gambling is legal. These games are offered via mobile gaming apps that offer free-to-play games and also through social media.
Castle added that the initial strategy of Shuffle Master is to provide several versions of these table games on social gaming websites that offer free-to-play games. Eventually, the customers who play these games for free will be converted into casino members who can play in live casino settings. So social gaming is a way to introduce the games to the customers, from where they will be driven to play the real money version as opposed to the free versions.
The Chairman of the control board stated that he is comfortable with Shuffle Master as they are well known as an entity and have been a long-standing licensee.
Just last month Shuffle Master almost acquired On Game Network Ltd., an online gaming provider based in Europe. The deal worth $28.5 million was cancelled last minute and was concerned about internet poker legalizations’ slow pace in theUnited States. Officials from Shuffle Master stated there has been a decline in business in Europe since the past few months, and this decline would probably require a larger investment.
OnGame Network is one of the biggest poker providers in the world, which supplies poker to online operators. It also belongs to bwin.party Services of Austria.
About Shuffle Master
Shuffle Master is a company that focusses on giving clients increased security, profitability and productivity. The gaming content provided by them is cutting-edge and a wide range of products are available. Some of the utility products offered by Shuffle Master include intelligent table system modules, automatic card shufflers and roulette chip sorters.
Proprietary games offered by the company offer systems that feature multi-player platforms and electronic gaming machines, among which traditional video slot machines are also quite popular.
Shuffle Master commits making gaming extremely fun for players and at the same time very profitable for operators. This is done through high quality service and constant product innovation. Electronic gaming machines, iGaming, utility products, electronic table systems and proprietary table games are the company’s main product categories.